Franchising
NASCAR star launching virtual brand with Hooters
November 1, 2022
Hooters is partnering with NASCAR racer Chase Elliott to launch Chase Elliott's Chicken Tenders, a virtual restaurant serving chicken tenders with a choice of 14 sauces from nearly 200 Hooters locations via DoorDash, Grubhub and Uber Eats.
"I'm excited to launch a menu that fuels fans' love for delicious Hooters chicken, starters and sides," Elliott said in a company press release. "I have the best fans in the world, so I know they will enjoy trying this cool new concept and make an order for race day or during the week like I do."
Boneless wings, chicken sandwiches, buffalo chicken salads, beverages, fried pickles and mozzarella cheese sticks are also on the menu.
"Virtual concepts have been an important part of our off-premises growth strategy since 2019," Marc Butler, SVP of strategic planning/off premise for Hooters of America, said in the release. "Hooters is very well known for our great wings, but awareness is lower for other menu segments such as tenders, burgers and seafood. Incorporating Chase into this virtual concept will help us create greater awareness, attract a new audience and grow our business with racing aficionados who can share in food and fandom."
Through the end of the year, DoorDash is offering 30% off of orders up to $12 for first-time order customers who use the code NASCAR30.
"As the most popular driver in racing today, Chase has a fantastic connection with our restaurant clientele no matter where they are ordering our famous foods, so it's a natural we'd create a line extension together," Hooters CMO Bruce Skala said in the release.
Hooters of America is the franchisor and operator of over 410 Hooters restaurants as well as its fast casual brand, Hoots.
