Technology
Naf Naf overhauls loyalty platform
May 8, 2024
In collaboration with customer-engagement platform Thanx, Naf Naf Middle Eastern Grill revamped its loyalty program, online ordering and a Naf Perks App to streamline the order, earn and redeem process across all platforms.
"With the new Rewards Marketplace, we are excited to recognize our loyal Naf enthusiasts by offering rewards and surprising them with personalized deals and experiences tailored to their preferences." CMO Nico Nieto said in a company press release. "Just like our Build Your Own approach where customers can customize their meals to their liking, our loyalty program gives them the freedom to earn and redeem their Naf points for their desired items on their terms. It's their points and they can choose to use them their own way."
The chain also redesigned its menu boards, making it easier for customers to understand the BYO process while allowing them to explore the Middle Eastern cuisine offerings.
"At Naf Naf Grill, one of our Core Values is to Innovate with Purpose," CEO Greg Wilman said in the release. "We had one common goal with each of these tech upgrades: to make sure it's a win for our customers, our teams, and our franchisees. Now, customers can engage with us in a more convenient, seamless and efficient way. Our teams will be able to provide a better experience with fully integrated systems that reduce the margin of error and simplify training, and franchisees will have greater tools and capabilities to create growth."
Headquartered in Chicago, Naf Naf Grill has 39 locations.
