Staffing

Naf Naf names CEO

Provided

May 26, 2020

Naf Naf has named Greg Willman as its CEO, effective June 15. Gary Beisler, who has been filling the role on an interim basis, will continue as chairman of the board for the company. In his role as CEO, Willman will oversee the company's corporate and franchise strategy and operations.

A co-founder and CEO of 316 Investments, Willman was one of the first developers and operators of Qdoba Mexican Grill restaurants growing the brand in several new markets, and before his exit, was the brand's largest franchisee.

"Greg is the right leader for this company especially during these unprecedented times," Beisler said in the release. "He understands what it takes to successfully grow an emerging brand, and his strong finance and operations experience, coupled with his passion for the Naf brand, will take this company to the next level."

After exploring several emerging brand opportunities, 316 Investments became Naf Naf's first franchisee signing an exclusive area development deal for Central Indiana. Prior to becoming an entrepreneur, Willman had corporate career spanning both Fortune 500 and smaller, high-growth companies where he held senior executive roles in marketing, strategy and business development.

"I was initially attracted to Naf Naf for the unique and high-quality Middle Eastern cuisine, and saw an opportunity to get involved at an early stage as a franchisee to help grow this compelling concept," he said. "I am thrilled now to join the team as CEO and help drive the next stage of growth for the company."

Naf Naf was founded in 2009.