Staffing
Naf Naf hires CMO
August 17, 2022
Naf Naf Middle Eastern Grill has hired Nico Nieto as CMO to grow its owned and third-party channels as well as digital capabilities, customer acquisition, loyalty and retention initiatives
"I'm incredibly proud to join Naf Naf Grill and be part of building this brand across the country," Nieto said in a company press release. "It's such an exciting time in the world of food, powered by experiences and flavors that break stereotypes and bring people together. Naf sits right at the heart of those conversations in every community where we operate."
Nieto has worked for McDonald's, Capital One and Volvo, utilizing campaigns mixed with science and heart, said Naf Naf CEO and Chairman Greg Willman.
"We're looking to take the next step in our brand's growth with an eye towards data-driven decisions and an increased focus on our customer experience," Willman said in the release. "Nico has a track record of doing exactly that! He is the person that will help drive Naf Naf to the next level. His expertise and his excitement for our brand is infectious."
Based in Chicago, Naf Naf has 35 locations with plans to add 15 by the end of 2023.
