Operations
Naf Naf grill opening at Love's Travel Stop in Missouri
December 8, 2025
Naf Naf Grill, a fast casual brand serving fresh-baked pita, hand-carved shawarma and bold Middle Eastern flavors, is opening next week inside a Love's Travel Stop in Mathews, Missouri. This location marks Naf Naf Grill's seventh restaurant in partnership with Love's Travel Stops,
"Our partnership with Love's has been incredibly successful, allowing us to bring fresh, flavorful Middle Eastern cuisine to communities across the country," Nico Nieto, chief marketing officer of Naf Naf Grill, said in a company press release. "Opening our seventh Love's location in Mathews is a testament to the popularity of our food and the strength of this collaboration. We're thrilled to continue providing travelers and locals with convenient, high-quality meals they can enjoy on the go."
Joe Cotton, Love's vice president of food service said he was excited to welcome Naf Naf Grill to our Mathews location.
"Our guests value convenience, freshness, value and quality, and Naf Naf brings all of those attributes to any of our locations offering travelers and local customers a fresh, flavorful option that enhances the Love's experience," he said in the release.
Naf is headquartered in Chicago with 37 locations nationwide.
