Franchising

Naf Naf Grill developing Dallas with multi-unit deal

January 21, 2021

Naf Naf Grill, a fast-casual Middle Eastern restaurant concept, has signed a multi-unit development agreement with INAA Restaurant Group to open 10 restaurants in the Dallas-Fort Worth market.

"It's incredibly important for us to continue to grow with strong operators in key geographies to increase the footprint of the brand and share our great Middle Eastern cuisine and hospitality with even more guests," Naf Naf CEO Greg Willman said in a company press release.

The addition of INAA Restaurant Group marks the ninth multi-unit development agreement for Naf Naf since launching its franchising program in the second half of 2019.

The INAA team, which has business development experience with restaurants, real estate and retail, owns a privately held insurance company with locations across Texas and will open its first Naf Naf this year.

"We researched numerous restaurant brands across multiple segments of the industry before ultimately deciding on Naf," Aamir Rajan, INAA's Operating Partner, said in the release. "Naf allows us to align and grow with a clearly differentiated restaurant brand with fantastic food, run by a seasoned and successful management team." Amir Didarali, Principal for INAA group also added, "Our vision for Naf Naf, like our other businesses, is to provide a best-in-class experience for the guest while also creating opportunities locally for individuals to grow within our organization."

Naf Naf was founded in 2009 and has 39 locations in Illinois, Minnesota, New Jersey, Ohio, Delaware, Pennsylvania, Tennessee, Indiana and Wisconsin.