Staffing

Naf Naf CFO named interim CEO

Photo: Naf Naf

July 14, 2025

Greg Willman, CEO of Naf Naf Middle Eastern Grill, has announced his retirement from the company, effective immediately. Current Chief Financial Officer Grady Metoyer will take over as interim CEO.

Willman, who joined Naf Naf in 2019 as the brand's first franchisee, was named CEO and appointed to the Board of Directors in 2020. He later became Board Chair. Under his leadership, Naf Naf has seen consistent growth and national recognition, including being featured on FastCasual's "Movers and Shakers" list in 2021, 2024 and 2025.

"I've enjoyed my time at Naf Naf immensely and I am very excited about the brand's future," Willman said in a company press release. He will continue to work with the board and team in an advisory capacity for the next two months and will remain an active board member and investor.

Metoyer brings over 25 years of executive-level experience in the food and beverage industry, including eight years as Naf Naf's CFO. Before joining Naf Naf, he held leadership roles at Sysco and Food Brand, LLC.

"I am humbled and excited to be named as the interim CEO of Naf Naf Holdings," Metoyer said in the release. "I look forward to working with Greg, the board and our team in creating a seamless hand-off of the CEO role and smooth continuation of the strong momentum in the brand."

Naf Naf Middle Eastern Grill is headquartered in Chicago and operates 39 locations nationwide.