News

My Ceviche, Heidi's Brooklyn Deli partner with nutritional consultancy firm

June 19, 2014

Two regional fast casual brands have partnered with MenuTrinfo, a nutritional analysis and training firm. Florida-based My Ceviche and Denver-based Heidi's Brooklyn Deli will leverage MenuTrinfo’s real-time consulting, nutritional analysis, and allergen- and gluten-free menu development, according to a news release.

My Ceviche was founded in 2012 by friends and business partners Roger Duarte and James Beard-nominated chef Sam Gorenstein. The concept features local seafood.

"We pride ourselves on our quality and amazing choices – we just had to communicate that information in a clear manner,” Duarte said in the release. “MenuTrinfo’s knowledge and expertise allowed us to show our customers that we can cater to their most specific needs, all thanks to a fantastic experience with the professional and knowledgeable team at MenuTrinfo."

Earlier this month, the MenuTrinfo team also signed a deal with 20-unit Heidi's Brooklyn Deli. Heidi's was founded 20 years ago in Denver by Heidi Naples and Steve Naples. The restaurants serve East Coast-style deli sandwiches. The concept is rolling out new deli items such as organic cheeses and grass-fed proteins that are nitrate and nitrite-free, antibiotic-free and free of additional hormones.

In additional to nutritional analysis and allergen- and gluten-free menu development, the MenuTrinfo team is working with My Ceviche and Heidi's Brooklyn Deli on nutritional certification, disclaimers and general nutritional content for newsletter, print and website guest communication. 

"We are thrilled to have a partnership with both of these great brands because they understand that today’s customers are looking for restaurants that are transparent with their nutritionals and will cater to special dietary needs," MenuTrinfo CEO Betsy Craig said in the release.