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Muscle Maker opens in founder's hometown

January 15, 2012

Muscle Maker Grill has opened the doors to a restaurant in founder Rod Silva’s hometown of Newark, N.J., marking the chain's 45th location nationwide.

“I am thrilled to bring Muscle Maker Grill to the neighborhood I grew up in,” Silva said. “To be able to return to the Ironbound section and bring with me our healthy concept that will have a positive impact on people’s lives is a dream come true. Growing up on Ann Street, I always believed that Newark was a special place, so I am delighted to open a restaurant in the city.”

Franchise ownerYisbel Rodriguezdecided to open a Muscle Maker Grill restaurant in Newark because he recognized the void in healthy restaurant franchises in the area and is a firm believer of Muscle Maker Grill’s unique concept.

At Muscle Maker Grill, everything is prepared fresh daily on premises. Its menu features lean, protein-based dishes, as well as a wide selection of protein shakes and sugar-free cheesecake.

Muscle Maker Grill was founded in 1995 by Silva with the goal of offering people a nutritious alternative to fast-food restaurants.

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