Franchising

Muscle Maker Grill signs 40-unit deal for Saudi Arabia

Provided

November 1, 2021

Muscle Maker Inc, the parent company of Muscle Maker Grill, Pokemoto and SuperFit Foods, has inked an agreement to open 40 units in the Kingdom of Saudi Arabia, solidifying its second multi-unit international deal with Abrar Kadhem Almatrouk, Abdullah Kadhem Almatrouk, Yousef Kadhem Almatrouk and Essa Kadhem Almatrouk. The group signed a 10-unit deal in 2017in Kuwait.

"We're thrilled that growth plans with our Kuwaiti partners are coming to fruition by expanding healthier-for-you options into the Kingdom of Saudi Arabia," Muscle Maker CEO Mike Roper, said in a company press release. "According to research, the Kingdom of Saudi Arabia Fitness Service Market is expected to reach $1.3 billion by 2022, stressing the need for healthier dining options. We look forward to the brand coming to life in a new region as our international partners accelerate on local and regional levels."

Muscle Maker Grill was founded in 1995 in Colonia, New Jersey.