Franchising

Muscle Maker Grill opens first ghost kitchen via Reef partnership

Provided

December 9, 2020

Muscle Maker Inc., the parent company of Muscle Maker Grill, Healthy Joe's, Meal Plan AF and MMG Burger Bar, has opened its first partnership location with Reef Neighborhood Kitchens in NYC. The delivery-only kitchen is in Long Island City, New York City's up-and-coming neighborhood just over the Queensboro bridge from Manhattan.

"REEF's Neighborhood Kitchens make perfect sense for Muscle Maker Grill as a part of its non-traditional location growth strategy," Muscle Maker CEO Mike Roper, said in a company press release. "Consumers and restaurant owners are increasingly embracing technological evolution and these delivery-only models continue to play an important role in the restaurant industry; as indicated by the exponential growth delivery has represented in the Quick Service Restaurant segment over the last year.

"This is a trend that we expect to continue, not only due to the current business climate and desire to social distance, but also as consumers grow comfortable with the breadth, quality and speed at which offerings are made available. Through Reef we believe we can scale quickly in major metropolitan markets with limited capital expenditure, which we expect to allow us to expand our nationwide brand awareness and serve up our delicious 'healthier for you' options to guests."

Muscle Maker was founded in 1995 in Colonia, New Jersey.