News

Muscle Maker Grill offering reduced franchise fees to veterans

March 11, 2020

Muscle Maker Inc., owner of Healthy Joe's and Muscle Maker Grill, has launched a veteran-focused discount program to engage retired military members and promote entrepreneurship through franchise ownership.

The company is offering qualified veterans a discount of 50% off the initial franchisee fee and 50% off the first-year royalties. It's also investigating third-party franchise financing opportunities to assist with associated build-out costs, which should help reduce the initial franchise fee from $35,000 to $17,500, according to a company press release. The program is available to the first 50 eligible veterans.  

Muscle Maker, founded in 1995 in Colonia, New Jersey, has been pursuing a non-traditional growth model that includes a growing, on-base, military presence. It operates five military locations including Fort Bliss Army Base, two restaurants on Fort Benning Army Base, Fort Sill Army Base and Fort Meade Army Base and will open Camp Elmore Marine Base at the end of the month. The brand also recently announced that it had signed a lease to open on Fort Bragg Army Base, the largest military installation in the world located in North Carolina.

"As our military presence grows, there is an ever-increasing number of enlisted and retired veterans, as well as their extended families, who are building an increasing familiarity with our brand. As we begin to regrow our franchise network, this seemed like an excellent opportunity to give back, and to thank the hard-working men and women of the armed forces, by providing entrepreneurial opportunities," CEO Michael Roper said in the release.