Franchising

Muscle Maker Grill is big man on campus

Provided

September 29, 2020

Colonia, New Jersey-based Muscle Maker Inc. — the parent company of Muscle Maker Grill, Healthy Joe's and MMG Burger Bar — has opened the first of four campus locations at Northern Virginia Community College. The Loudoun location, which opened Wednesday, offers fare from Healthy Joe's and will provide grab-n-go options for students and faculty who are on the run, according to a company press release. The chain will also add healthy breakfast options later this year.

The remaining three campus locations will open on the Manassas, Alexandria and Woodbridge campuses and will give the company extensive coverage of NOVA's network. Muscle Maker Grill plans to open the Manassas location next.

"College campus locations are part of our core non-traditional growth model. Younger generations are moving towards healthier food options and Muscle Maker Grill is positioning the location of its food concepts to give students a convenient way to eat healthier," Muscle Maker CEO Michael Roper said in the release. "The Northern Virginia Community College — Loudoun site is our first college location opening with more openings planned in the near future. I'm excited to announce our first college location and look forward to serving both the student and faculty population at Northern Virginia Community College."

Northern Virginia Community College is the largest institution of higher education in the Commonwealth of Virginia.