Franchising

Muscle Maker Grill acquires Florida meal prep business

Provided

March 31, 2021

Muscle Maker Inc., the parent company of New Jersey-based Muscle Maker Grill, has acquired Superfit Foods LLC, a meal prep business in northern Florida that produced over 220,000 meals in 2020. Although the company's meals are subscription based and can be ordered via the company's app or website, customers may pick up orders from coolers in 28 partner gyms and wellness centers.

"Let's face it, most of us have been stagnant during Covid restrictions and likely gained a little weight or feel sluggish because we are out of our exercise routines," Muscle Maker CEO Mike Roper said in a company press release. "We believe, as the country continues to re-open for business, many people will begin to re-visit gyms and concentrate on eating healthier. What better way to supplement your exercise routine than to combine it with a healthy fully prepared meal that you can pick up right from a cooler in your gym or wellness center?"

Superfit Foods, which grew during the COVID-19 pandemic, supports the brand's non-traditional expansion approach, which also includes ghost kitchens and opening on military bases and college campuses.

"Today's digitally driven environment continues to grow exponentially," Roper said. "Our target audience is in search of healthy food options with a high level of convenience — no shopping or prep required and no wasted food in their refrigerators at the end of the week."

The acquisition of Superfit Foods is on the heels of Muscle Maker Grill's decision to partner with Happy Meal Prep to ship its "healthier-for-you" meals to the doorsteps of millions of potential customers throughout the Northeast.

"Buying a growth oriented company adds to our top line revenue while providing another platform for expected expansion into additional markets," Roper said. "The meal prep business is vast but fragmented. There are many great companies out there like Superfit Foods which are perfect to roll into our existing non-traditional growth model. We intend to continue to evaluate other acquisition targets."

Muscle Maker did not reveal the terms of the acquisition.