Operations
Munchie Magic revenues hit record high in August
September 7, 2021
Baristas Coffee Company/Munchie Magic revenues in August, from its Munchie Magic restaurants offering Ben & Jerry's ice cream, beer, wine, hard alcohol, and other snacks, reached an all-time high, according to a company press release.
August's revenues surpassed the previous record set in March 2021 by nearly 8% and more than doubled from the same period in 2020. The record revenues are due largely to additional sales of alcohol, yet ice cream remains the top-selling product.
In August, Munchie Magic opened six additional locations and expects to open five more during September.
"We are seeing an increase in repeat business as well as record new customers from our top locations," Barry Henthorn, CEO, said in the release. "There is no doubt that the addition of alcohol has made an impact, however, our top location continues to grow by increasing its ice cream and late-night snack sales and does not yet offer alcohol. Early numbers indicate that September may be even better."
Baristas recently expanded its technology/software license and development agreement with ReelTime Media beyond Munchie Magic/MiniBar Magic to feature Dah, a virtual restaurant platform for Thai restaurants.
Baristas "Munchie Magic" has opened more than 50 locations in the past 12 months in 10 states delivering Ben & Jerry's ice cream, snacks, beer, wine, hard alcohol, and hot foods to customers via delivery partners DoorDash, GrubHub, and Uber Eats.
ReelTime Rentals, Inc. is a publicly-traded company based in Seattle. Baristas is a publicly-traded national coffee company that is the majority shareholder of Munchie Magic, Inc. which manages the virtual restaurant that delivers Ben & Jerry's ice cream, Baristas Coffee, and other snack foods via third party delivery partners.
