News

Mucho Burrito raising money to stop bullying

November 6, 2013

Canada-based Mucho Burrito has announced a fundraising partnership with Kids Help Phone, a network of counselors trained to help kids deal with bullying in Canada.

Funds raised by the campaign, Grab Bullying by the Horns, will go toward cyberbullying awareness initiatives, according to a company press release.

"Mucho Burrito is proud to support Kids Help Phone in its mission to raise awareness about, and help kids and adults prevent, bullying and cyberbullying, as well as providing support to all young people in Canada who are affected by these issues," said Norm Pickering, director of Marketing for Mucho Burrito, North America. "Through this campaign, Mucho Burrito is demonstrating its commitment to supporting young people and asking everyone in Canada to join us in taking a stand on this issue — because bullying is never okay."

From today until Nov. 21, guests who visit any Mucho Burrito location will have an opportunity to donate $1 to the Grab Bullying by the Horns campaign in exchange for a bounce back coupon, which includes a complimentary churro and Dulce de Leche dipping sauce to be used during their next visit. On Nov. 22, Mucho Burrito will donate $1 from every burrito sold in Canada to the program. The chain's campaign goal is to raise $35,000 to support Kids Help Phone's services for young people across Canada.

"We're very grateful to Mucho Burrito and their guests for their generous contributions towards our vital service and our bullying and cyberbullying prevention initiatives," said Sharon Wood, president and CEO, Kids Help Phone. "Every day, Kids Help Phone's professional counselors help many young people across Canada to find solutions for bullying, whether they are experiencing it, witnessing it, or even bullying other kids themselves. Thanks to partners such as Mucho Burrito, we will continue to affect societal change and bring help and hope to all young people affected by this important issue."

According to the Government of Canada's Canadian Institutes of Health Research, one in three Canadian adolescent students have recently admitted to being a victim of bullying. Most young people who are cyberbullied (73 percent) said that the most common form of cyberbullying they experienced involves threatening or aggressive e-mails or instant messages.

Read more about promos.