Technology

Mr. Pickle’s unifying loyalty, ordering, guest data with Par

November 25, 2025

Mr. Pickle's Sandwich Shop is integrating its customer loyalty and digital ordering systems to drive repeat business and prepare for national expansion.

The sandwich chain, a client of PAR Technology Corp. since 2012, is adopting PAR Engagement to unify its customer touchpoints, including loyalty, marketing and ordering, into one seamless digital experience. The move signals a strategic priority on customer retention and personalized rewards as the brand prepares to open new locations.

"We've always believed that technology should enhance, not replace, the human touch," Michael Nelson, CEO of Mr. Pickle's Sandwich Shop, said in a company press release. "With PAR Engagement, we're building on years of innovation together to grow smarter and serve better as we expand across the country."

The unified platform will turn guest interactions into additional revenue through personalized rewards, which the company views as key to driving repeat visits. The integration of loyalty and ordering will provide the chain with actionable insights into digital behavior, allowing it to target customers with personalized offers and promotions.

"Our role is to help turn every guest interaction into a meaningful connection, and every connection into measurable results," PAR Technology CEO Savneet Singh said in the release.

The addition of PAR Engagement builds upon Mr. Pickle's existing use of PAR products, including point-of-sale, hardware and payment services, to ensure a consistent and high-quality customer experience across all channels. The chain's loyalty program, known as "Pickle Points," rewards members for every dollar spent, allowing them to redeem points for various items from free drinks to full sandwiches.

The announcement comes as Mr. Pickle's looks to scale its digital presence ahead of the holiday season, betting that a unified, rewards-focused experience will strengthen customer loyalty in a competitive market.