Food & Beverage

Mozzarella sticks surpassing wings as top Super Bowl food?

istock

February 2, 2021

Americans may be planning to eat more than 1.4 billion chicken wings during Super Bowl Sunday, but they may not be the most popular gameday food this year, according to DoorDash's Game Day Eats Report.

Leveraging data from 1,000 customers ordering on football Sundays, from Sept. 13, 2020 to Jan. 10, 2021, DoorDash predicts mozzarella sticks will be the most ordered dish Feb. 7 when the Kansas City Chiefs take on the Tampa Bay Buccaneers.

Boneless wings will take second place, followed by chips and salsa, caesar salads and pepperoni pizza.

Desserts may also be a popular choice as DoorDash reported an increase in dessert items during this year's Wildcard Weekend. Brownies, churros, banana pudding, flan, and chocolate chip cookies were amongst the most-ordered items on DoorDash on game days.

Top desserts on the rise include churros (464% increase), brownies (405% increase), banana pudding (307% increase), flan (252% increase) and chocolate chip cookies (241% increase).

Game Day isn't complete without food and drinks, according to 93% of Americans, who said both were an important aspect of the Super Bowl experience. In fact, 86% intentionally ordered extra food for the game.

Tailgating looks different these days, and sports fans are transforming their homes into stadiums on big game days. Other stats include:

• 93% planned to watch the Big Game this year and 91% will special preparations by putting up special decorations, wearing a team jersey or buying special food or drinks — which 78% of Americans plan to do. 45% of sports fans ranked their team winning and great food and drinks as the top factors that enhance their Big Game experience.
• 48% of all respondents and 56% of serious sports fans planned to order delivery or takeout.
• 50% said during a big game they were more likely to order from a local restaurant.

See you on Sesame Street

DoorDash is debuting its first Super Bowl commercial, "The Neighborhood," this year. Starring Grammy and Tony award-winning actor and rapper Daveed Diggs and Sesame Street Muppets (their respective first times in the Super Bowl as well), the ad celebrates local communities, while illustrating DoorDash's expanded offerings beyond food, according to the release.