Operations

Moxies launching customizable franchise design

Photo: Moxies

December 2, 2024

Moxies, a fast casual concept with 59 locations across the United States and Canada, has partnered with DesignAgency to introduce a streamlined and customizable design process for franchise development.

"As Moxies continues to expand into new cities, this design strategy enables franchisees to connect more deeply with their local communities, adding a unique narrative to each location," said Moxies President and COO Joanne Forrester. "DesignAgency has developed a comprehensive plan that showcases our brand's core identity and efficiently guides franchisees through the creative process as they add their personal touches."

Through the partnership, franchisees benefit from curated, pre-approved design options that reflect both the Moxies brand and the distinct personality of their location. The design strategy simplifies the development process from concept to completion, helping franchisees navigate everything from design to construction with ease, while reducing the length of process, costs and barriers to entry.

"We're thrilled to partner with Moxies to redefine how restaurant franchises approach design," DesignAgency Founding Partner Matthew Davis said in the release. "Our streamlined process not only honors the brand's signature aesthetic but simplifies the design and construction journey to create spaces that are both timeless and adaptable."

The first application will be seen in Moxies' upcoming location in Washington, D.C., set to debut next year.