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Mountain Mike's Pizza Q2 same-store sales grow 16.4%
July 29, 2021
Southern California-based Mountain Mikes Pizza said its same-store-sales grew 16.4% in Q2, while total system sales grew 25.9% over 2020. AUVs for the brand now are close to $1.1 million systemwide with the top 50% of locations averaging close to $1.3 million, a news release said.
Digital sales — which the company said stood at 18.25% before the pandemic — grew to 40% as Q2 ended this year. The brand attributed that success to the effectiveness of its digital marketing initiatives. Mountain Mike's also opened six stores in the quarter, bringing the total this year so far to an even dozen. It expects the annual total to be 25 stores added by the end of the year.
"As we cross over into the second half of 2021 and set our sights on another record-setting year, our pipeline of new locations and franchise partners continues to grow at a rapid pace. I am very excited to say that by year end we should have more than 250 Mountain Mike's Pizza restaurants in operation and in excess of $250 million in total system sales," Mountain Mike's Co-CEO Chris Britt, said in the release. "This is a company firing on all cylinders as we continue to turn heads, and our top tier sales performance and marketplace buzz are proof positive that Mountain Mike's is catapulting itself to the forefront of America's love for Pizza The Way it Oughta Be."
2020 was the best sales year in Mountain Mike's Pizza history with total system sales exceeding $200 million, and little has changed through the first half of 2021 to slow momentum, the company said. In fact, Q1 2021 was the best sales quarter in the brand's 43-year history, with SSS up 23.4% over the previous year.
The brand's ongoing success in Q2 was bolstered by a variety of impactful marketing initiatives, including its April sponsorship of the San Francisco 49ers draft party as an activation of Mountain Mike's appointment as the Official Pizza of the San Francisco 49ers, and the resurrection of its heart-shaped pizzas for Mother's Day.
Aiding in the chain's digital sales growth, the company's mobile loyalty app was introduced in May, along with a dessert line expansion, with the introduction of Mini Churrs, alongside the pizza cookie and the cinnamon dessert pizza. That add-on helped drive dessert category sales up 117%.
"We are extremely pleased to see that the momentum Mountain Mike's Pizza experienced during our record-setting 2020 has carried over into the first half of 2021, and we are excited for what's ahead for the brand as records are surely made to be broken," Ed St. Geme, co-CEO/owner of Mountain Mike's Pizza, said in the release.
With more than 100 franchise commitments signed over the past eight months and 25 new units scheduled to open in California, Oregon, Utah, Arizona and Idaho in 2021, the over 240-unit franchised pizza brand said it is primed for continued expansion throughout the Western U.S.
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Mountain Mike's Pizza
For over 45 years, Mountain Mike’s Pizza, a leading family-style pizza chain known for its legendary crispy, curly pepperonis and Mountain-sized pizzas, has been quietly building one of the largest regional pizza franchises in the West. Today we're developing coast-to-coast with 300+ restaurants, and we're primed for explosive growth nationwide
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