Franchising

Mooyah's tech investments paving way for 2025 growth

February 6, 2025

Mooyah Burgers, Fries & Shakes, a nearly 90-unit brand, reported that 2024 was one of its most successful years yet, seeing year-over-year same-store sales increase with several locations achieving double-digit growth.

Despite rising costs and decreases in traffic across the restaurant industry, Mooyah posted a 5.4% sales increase and a 2.3% rise in guest traffic with one location breaking the brand's systemwide annual sales record entirely, said Anand Gala, chairman and CEO of Mooyah.

The resulting innovations in technology and operations were key in reducing franchisees' food costs, while a retooled loyalty program resulted in a 56% increase in new app sign-ups year-over-year and a more engaged customer base.

"Franchisee success is our team's number one priority, and the strides we've made in the last year are truly a testament to that commitment," Gala said in a company press release. "Without their passion for the product and this brand, we wouldn't be where we are today. Our MOO Crew support team works tirelessly to ensure that our franchisees have the resources they need to scale their businesses, whether they are focused on growing the margins of their existing locations or adding new locations to their current operations."

With 15 locations slated to open across the U.S. in 2025, Mooyah is embarking on its largest expansion featuring drive-thrus, cutting-edge kitchen technologies, self-order kiosks and dynamic digital menu boards.

"We're eager to build on our momentum and bring the best-tasting burger in America to even more communities in 2025," Gala said. "Real estate has been a challenge across the board for the restaurant industry these past few years. That's why it's essential that we offer franchise prospects multiple ways to grow with us, from drive-thrus and second-generation conversions to smaller footprint spaces."

Mooya's growth strategy also includes expanding into non-traditional franchise venues, such as universities, airports and travel centers.