Staffing

Mooyah taps former Sonic, Pizza Hut exec as VP of Marketing

Mooyah Burgers, Fries & Shakes, a 90-unit burger franchise, has tapped Sarah Beddoe as VP of Marketing. She previously worked for Pizza Hut, Sonic Drive-In and Taco Bueno Restaurants. Provided

May 5, 2022

Mooyah Burgers, Fries & Shakes, a 90-unit burger franchise, has tapped Sarah Beddoe as VP of Marketing. She previously worked for Pizza Hut, Sonic Drive-In and Taco Bueno Restaurants.

"I have worked with some of the most well-established legacy brands in the industry, and it is so exciting to take that experience and apply it now to a brand that is young, hungry and extremely well-positioned for widespread growth," Beddoe said in a company press release.

Beyond Beddoe's faith in Mooyah's brand positioning, she has a passion for the franchise's menu, which prioritizes high-quality ingredients and customization, accommodating all dietary restrictions.

"I've always believed that food is the best way to make authentic connections with people," Beddoe said. "That's what breaking bread is all about. So I'm adamant about working with a brand that welcomes everyone, regardless of their dietary restrictions, and MOOYAH checks every box."

Beddoe joins the brand at a critical time as it plans to sign over 50 units in Florida, California and Texas.

"We are beginning a dynamic phase of growth right now, with a proven operating model, successful franchise owners, and diehard fans. And we still have a wealth of prime territory in our top states for new development," Doug Willmarth, president, said in the release. "Sarah is the perfect fit for our rapidly expanding brand, ensuring that every franchise owner opens with unparalleled marketing support and widespread brand awareness."