Technology

Mooyah relaunches mobile app

Provided

May 8, 2023

Mooyah Burgers, Fries & Shakes, a 90-plus-unit better burger franchise, has launched updates to its rewards app featuring a new loyalty framework and improved ordering experience..

"The Mooyah app is back and better than ever, and we look forward to seeing the role it will play in creating an even better guest experience," Sarah Beddoe, Mooyah VP of marketing, said in a company press release. "By creating a user-friendly app that incentivizes guests with rewards, Mooyah aims to create a stronger bond with its loyal fanbase and encourage repeat visits."

Updates within the app and loyalty structure include a switch from a straightforward banked dollars system to an accrual structure that allows guests to unlock free menu items in exchange for earned points.

Guests earn one point for each dollar spent at Mooyah, and rewards can be redeemed for as little as 25 points. The redemption structure includes fountain drinks, personal fries, $5 off a purchase, a free shake and a free burger of choice.

"In addition to redemption options, guests will receive exclusive offers like free menu items, purchase discounts, birthday and half birthday offers and pre-launch access to new menu items," Beddoe said in the release.

Existing loyalty members' banked dollars will be translated to an equivalent number of points at the time of the relaunch, and guests who have previously accrued the respective number of points will immediately be eligible to redeem their rewards for a 25, 50, 75 or 100-point item.

"As guests use the app, valuable data insights will be collected," Beddoe said in the release. "With this information, purchasing behavior can be analyzed in order to improve the guest experience further and develop offers and campaigns unique to each member."

This effort will be beneficial to franchise owners and guests as personalization drives loyalty and a more positive experience, encouraging repeat business and likely increasing traffic and revenue at Mooyah locations, according to Beddoe.