News

MOOYAH opens first unit in Baton Rouge

November 12, 2013

MOOYAH Burgers, Fries & Shakes has opened its first location in Baton Rouge, La., at 6555 Siegen Lane Suite 6. The Nov. 6 opening marked the brand's first restaurant in the state of Louisiana, spearheaded by U.S. Army and Air Force Veterans Chuck and Denise Kerr, according to a company press release.

"Coming hot on the heels of our recent national expansion, we are very excited to provide a better, customizable burger concept to Baton Rouge and we're very fortunate to be working with great partners like Chuck and Denise," said Michael Mabry, VP of Operations and Franchise Development for MOOYAH. "Our franchisees are the driving force behind our success and we're committed to expanding to new territories west of the Mississippi River while providing the highest quality food and customer service to our guests in Louisiana."

New to the state of Louisiana, the Kerrs are bringing the Texas-based MOOYAH brand to Baton Rouge after falling in love with the customizable burger concept while living in Dallas, according to the release. Most of Chuck Kerr's career has been concentrated in operations, most notably with Subway restaurants as an owner-operator, and most recently, as operations manager at an IT employment firm. After making the decision to move to Louisiana to be closer to family, the husband-and-wife team approached MOOYAH to inquire about investment opportunities to develop the fast casual hotspot in uncharted territory.

Additionally, the duo is no stranger to service; Chuck was enrolled in the Army and served in Desert Storm, while Denise served as a base commander in the Air Force.

"I've worked in franchising before and I'm pleased to spread the MOOYAH name in a new city, and provide personalized menu options to our new neighbors," said Chuck Kerr, noting the restaurant will open near Louisiana State University. "I am very positive about the success we will have once we open."

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