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MOOYAH opening several Wisconsin units

December 5, 2013

Burger enthusiasts in Milwaukee, Wis., will have a new joint to checkout when MOOYAH Burgers, Fries & Shakes opens in Brookfield next year. Three additional restaurants will open every nine months after Brookfield opens its door in summer 2014, according to a company press release,

"I believe MOOYAH will be incredibly successful, especially here in Wisconsin. We're the cheese state, and everyone here loves burgers," said Franchisee Punit Jaiswal, who is looking for restaurants primarily in Milwaukee County and Waukesha County. "When I first ate the food in Dallas, I thought it was phenomenal. When you combine that with an environment that's completely different than that of other burger joints, the MOOYAH experience becomes exceptional. My three children can't get enough of it, so I can't wait to be able to take them to our restaurants when they open."

MOOYAH is initially focused on opening a flagship restaurant in Brookfield, prior to expanding in the surrounding areas under the direction of MOOYAH development agents Ardag Tachian and Scott Adams. This development strategy was first established in the Dallas-Fort Worth DMA, in which MOOYAH boasts 24 restaurants, according to the release.

"The burger segment is seeing a huge rise in popularity in Wisconsin, so there isn't a better time than now to increase our presence in the state," said Michael Mabry, VP of Operations and Franchise Development for MOOYAH.

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