News

MOOYAH opening in Kuwait

April 10, 2014

MOOYAH Burgers, Fries & Shakes has opened its first restaurant in the State of Kuwait. Located in the Al Mahboula area south of Kuwait City, the restaurant is the third new country launch in the Middle East for MOOYAH since September of 2013, according to a company press release.

The Kuwait restaurant is owned and operated by B&S Restaurants Management and Catering Company, which has entered into a multi-unit development agreement with MENAFEX LLC, MOOYAH's international development partner for the Middle East. B&S is led by Emad Mohammed Abdullah Al Sultan, managing partner of the company.

"Kuwait is a very competitive food market with brands represented from all over the world," he said. "We chose to bring MOOYAH to Kuwait because we believe the quality of the food, menu diversity, ability for guests to customize their own unique burger, and its family-friendly and fun brand personality set it apart from its competitors."