Marketing
Mooyah launching virtual fitness program
January 4, 2024
To help consumers achieve balanced lifestyles, Texas-based Mooyah Burgers, Fries and Shakes has created a virtual fitness campaign, "Move with Mooyah," featuring various fitness influencers leading 30-minute workouts on its Instagram account, @MOOYAHBurgers.
Following the workouts, the leaders will offer insights on how guests may incorporate Mooyah's Lifestyle Burgers, such as The Paleo, The Vegan, The Gluten-Free, The Keto and The Low Cal, into their individualized lifestyles to stay on track with their health and fitness goals.
"We couldn't be more energized to introduce our guests to our first-ever Move with Mooyah campaign," Sarah Morris, VP of Marketing at Mooyah, said in a company press release. "This initiative is a true testament to the many ways to MOOYAH through our customizable menu offerings that will satisfy our guests' cravings for a fusion of lifestyle balance and flavor. We're eager to inspire our audience to move with MOOYAH, combining fitness and flavor for a well-rounded, enjoyable lifestyle."
The first workout features San Diego fitness instructor Kristal Ruiz — @mypilatespurpose on Instagram — hosting a virtual Pilates session.
In addition to Ruiz, Emily Pirkl (@emilypirkl), is set to instruct a virtual class on Jan. 22. Britnee Alphin (@britneewlove on TikTok), Marc Lobliner (@marclobliner), Alexa White (@alexawpilates) and Christy Galatas (@date_keto_lady) will also be involved with "Moove with Mooyah."
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