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Mooyah launching holiday scratch-off promo

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November 11, 2019

As the 2019 holiday season begins, Mooyah Burgers, Fries & Shakes, is unveiling a scratch-off gift card promotion running this week through Dec. 29. It will let guests win up to $20 in free food and drink when they purchase $25 in gift cards, according to a company press release. With each gift card purchase of $25 or more, guests will receive a branded scratch-off card that reveals a prize of $5, $10, $15 or $20 off of their orders

"Our 2019 Holiday Gift Card Promotion is a unique way to have fun with our loyal Guests and capture our share of gift card sales," Natalie Anderson Liu, the firm's VP of brand, said in the release. "Mooyah is a brand that enjoys innovating and engaging with our guests in creative ways. By creating a gamification experience with the scratch-off cards, we are able to stand out from competitive gift card offers during this time of year when most gift cards are purchased."

The food service industry has been the most lucrative for gift card sales historically, with over 30% of all general gift cards being redeemed at restaurant locations. Considering many consumers try a business for the first time after receiving a gift card, the promotion has the potential to introduce new, loyal fans to the brand, Anderson Liu said.

Founded in 2007, in Plano, Texas, Mooyah serves 100% Certified Angus Beef Brand burgers, all-natural Jennie-O turkey burgers and black bean veggie burgers.