Food & Beverage

Mooyah launching coffeehouse-inspired LTOs

Provided

March 1, 2021

Mooyah Burgers, Fries & Shakes is testing two coffeehouse-inspired menu items, the Bistro Burger and Coffee Shake, available now through April 25.

"We're always looking to bring delicious flavors to our guests and complement our Certified Angus Beef burgers and real ice cream," Natalie Anderson Liu, Mooyah VP of Brand, said in a company press release. "Feedback from our Campfire Burger and S'mores Shake LTO last year showed us guests love a great pairing. In this case, the Bistro Burger and Coffee Shake are each delicious on their own, but the duo is even more fun when enjoyed together."

The Bistro Burger features certified-Angus beef topped with melted provolone cheese, spring-mix lettuce and a creamy aioli, which incorporates the rich flavors of Herbes de Provence with just the hint of sweetness from lavender syrup. The Coffee Shake offers a perfectly rich and creamy complement to the Bistro Burger, with the added kick of real coffee, Liu said.

In a nod to the French coffee house culture that inspired the LTOs, the brand is spreading the word on social media through the hashtag #ouiloveit.

Members of its rewards app program will earn 30 bonus points when they try the products together through April 25th. The program rewards users with a $10 food credit when they earn 100 points.

Plano, Texas-based Mooyah has 86 locations.