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MOOYAH focuses on consumer engagement with online game

October 23, 2013

MOOYAH Burgers, Fries & Shakes is redefining how it talks to customers by engaging with them directly through a digital game sweepstakes, according to a company press release. The brand is using social channels, such as Facebook and Twitter, mobile and digital marketing as well as in-restaurant POP to direct its fans to a microsite, where users can play a slot-machine designed game for the grand prize of $25,000.

Through Nov. 17, MOOYAH fans may visit https://sweeps.mooyah.com and play "Milk MOOYAH" for a chance to win one of eight different prizes. During the span of the promotion, winners can receive a MOOYAH coupon redeemable online or one of the following prizes: Free MOOYAH for a year, a $50 gift card or a $25 gift card. Participants will receive an email that either notifies them of their prize or provides them with a discount code to use for their online order at participating MOOYAH restaurants. The grand prize winner and gift card winners will be celebrated through MOOYAH's social channels.

"At MOOYAH, we focus on providing our guests with a lively, family friendly atmosphere. We wanted to share the playful personality we have created in-restaurant with our fans online," said Natalie Anderson, senior brand manager at MOOYAH. "The online game and sweepstakes allows us to show our appreciation for our guests in a fun environment for everyone."

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