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MOOYAH finishes 2013 with growth spurt

January 29, 2014

With consistent growth in 2013, MOOYAH Burgers, Fries & Shakes is prepared to achieve another series of milestones in 2014, eyeing the opening of more than 40 restaurants by year-end, CEO Rich Hicks, said in a company press release. In fact, throughout the past year, MOOYAH opened 14 new restaurants in the United States, while also awarding another two units internationally.

"Our success in 2013 is due in part to a passionate and ambitious team of multi-unit franchisees who continue to build enthusiasm and momentum for the MOOYAH brand," he said. "In order to continue propelling our brand forward throughout 2014, we are looking for prospective operators that possess the experience and enthusiasm necessary for long-term growth with MOOYAH."

In 2013, the brand opened 16 restaurants, including 14 in the U.S. and two in Dubai and Bahrain. It has also signed 26 deals in the last year, representing a total of 49 units planned to open.

"MOOYAH's goal for 2014 is to achieve strategic and international growth, whether developing in existing markets with high demand, or introducing the MOOYAH experience to new territories," said Vice President of Franchise Development and Operations Michael Mabry. "This twofold strategy, coupled with an exceptional product, will allow MOOYAH to truly assert ourselves as the leader in the competitive burger segment."

Not only was the 55-plus-unit chain named in USA Today's Top 50 Franchises for Military Veterans in June 2013, but MOOYAH also earned a No. 8 ranking in FastCasual.com's annual rankings of the Top 100 Movers & Shakers.

"The dedication of our entire system is responsible for the national recognition we received in 2013," said Hicks. "We depend on the passion and loyalty of both international and domestic franchisees to continue setting a precedent for MOOYAH as a leader in the 'better burger' segment."

Reflecting on 2013 alone, MOOYAH has plans to continue its sustained expansion, already predicting that the brand will add more than 1,000 jobs to local communities through its restaurant openings in 2014, Hicks said.

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