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MOOYAH expanding in Montana, Wyoming

October 4, 2013

MOOYAH Burgers, Fries & Shakes has announced a growth plan targeted on Missoula and Great Falls, Mont., as well as Cheyenne, Wyo. The burger brand, through the work of locally based development agent Roger Daniel, has a goal of adding 60 to 80 jobs throughout these three cities by the end of 2014, according to a company press release.

"The MOOYAH product is second to none, and our restaurants have such a competitive advantage because of the family friendly atmosphere they offer," Daniel said, noting that the brand celebrated a banner year in 2012, with double-digit unit growth. "The processes that MOOYAH has in place, from a training and leadership standpoint, set the new owners up for success from the onset of the relationship."

Daniel owns a MOOYAH in Billings, Mont., which recently celebrated its one-year anniversary and finished the past 12 months as one of the top-grossing restaurants in the system. Additionally, Daniel has experience in real estate and also heads up a restaurant group.

MOOYAH is initially focused on opening a flagship restaurant in Missoula, Cheyenne or Great Falls prior to expanding, according to the release. This development strategy was first established in the Dallas-Fort Worth DMA, in which MOOYAH has 24 units.

"Paired with our strong North American growth, including our recent 50th restaurant opening milestone in the United States, strong and targeted individual market development is increasingly a large part of our strategic expansion plans," said Michael Mabry, director of franchise at MOOYAH. "Through the local developer, we have the ability to penetrate a market with someone embedded within the local business community, which gives us a competitive edge."

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