News

MOOYAH debuts at Southeastern Louisiana University

February 21, 2014

MOOYAH Burgers, Fries & Shakes opened this week in Hammond, La., in Southeastern Louisiana University's War Memorial Student Union, according to a company press release.

"We're thrilled to bring a nationally known brand like MOOYAH to our campus and community at the new War Memorial Student Union," said April Field Kemp, marketing manager at Southeastern University Dining Services. "The build-your-own-burger concept is sure to be a hit with our students and MOOYAH will bring a lot of new fun and excitement to our campus."

Kemp said that MOOYAH's introduction to the university community was the result of student input on what type of restaurant concept they would like to see on campus. Southeastern Louisiana University students made it clear they wanted burgers on campus, and given MOOYAH's existing partnership with Aramark, a foodservice provider for educational institutions, the university decided to bring the Dallas-based burger brand to the campus.

"We saw the response that the university overwhelmingly wanted a new burger concept," Kemp said. "Based on the success of their previous partnerships with other institutions, as well as their great product, we decided that MOOYAH was the best burger brand to bring to our campus."

The burger segment is seeing a huge rise in popularity among Millennials, so there isn't a better time than now to introduce our high-demand products to campuses like Southeastern Louisiana University's, said Michael Mabry, VP of Operations and Franchise Development for MOOYAH.

"MOOYAH's commitment to freshness, an excellent experience, superb guest service and better-for-you options like our Spicy Black Bean Veggie Burger, Jennie-O Turkey Burger and our Iceburger bun substitute make it a wonderful fit for the vibrant college market," he said.