News

Mooyah Burgers & Fries intros new store concept

May 10, 2009

DALLAS — With the recent opening of their new location inWatauga, Texas, Mooyah Burgers & Fries is entering a new phase of business.Mooyah is introducing an enhanced branding strategy with the Watauga location opening, complete with unique mural artwork and other creative touches not previously used, the company has announced.

Mooyah president Alan Hixon has contracted with Great Big Signs to create unique muralsand artwork in each Mooyah location, with the first mural design beingcreated at the new Watauga location. Great Big Signs also created much of theaward-winning artwork for Freebirds World Burrito locationsduring Hixon's tenure as president there.

Following the opening of the Watauga location,future and existing Mooyah locations will be customized with murals andartwork created by Great Big Signs and Mooyah's in-house creative team.

Mooyah has opened five newstores in the past six months, with three more locations slated to open inthe next three months.Future store locations include the Texas towns ofPearland, Allen and Frisco.