News

MOOYAH becomes Official Burger of UConn Athletics

August 1, 2013

MOOYAH Burgers, Fries & Shakes has been named the Official Burger of the University of Connecticut athletics department. The expanding burger brand, through the leadership of locally-based development agents Matt Rusconi and David Vorchheimer, is looking forward to its new sponsorship with UConn athletics and its increased involvement with the school's student and fan population.

"We feel incredibly blessed to be a part of the University of Connecticut's athletics department and to have the opportunity to get involved and feed their population with our quality food," said Rusconi, a native of Connecticut and UConn fan. "We cannot wait to rally behind UConn's students, alumni and fans. Supporting the university's athletic teams is something we hold close to our MOOYAH hearts."

As the official burger and sponsor for UConn athletics, MOOYAH will be featured in a variety of media at all major sporting events. Sponsorship includes, but is not limited to, major advertising opportunities, coupons on the back of game-day tickets, as well as coupon giveaways during games and in-game promotions.

Beyond the restaurant at the University of Connecticut, Rusconi and Vorchheimer own and operate locations in Hartford, West Hartford and Newington, Conn. The duo plans to continue expanding throughout Connecticut, with a goal of adding two to three restaurants over the next 18 months in New Haven County and Hartford County.

Read more about promotions.