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MOOYAH appoints former NFL linebacker as director of Brand Engagement

After a decade with the Dallas Cowboys, Bradie James is taking his skills off the field to help the "better-burger" brand grow.

February 15, 2016

Retired NFL linebacker Bradie James has joined MOOYAH Burgers, Fries & Shakes as its director of Brand Engagement. The former Dallas Cowboy’s main objective is to help connect athletes, military veterans and his network of entrepreneurs with MOOYAH — a chain hailing from the Cowboys’ home turf, said Michael Mabry, COO of MOOYAH.

"We are proud to be a Dallas-based brand, so we are extremely excited that Bradie is joining the MOOYAH team as our director of brand engagement,” he said. “Bradie has proven to be an incredible business-minded entrepreneur, an excellent role model and a true community servant in the greater Dallas area since his time on the gridiron with the Dallas Cowboys. Bradie brings a competitiveness and unrelenting desire to win to the MOOYAH brand."

After retiring from the NFL in 2014, James became a part owner of two MOOYAH locations in the Dallas/Fort Worth area.

"Franchising was a real change for me," James said. "Those of my generation, millennials, have an entrepreneurial spirit but sometimes aren't sure how to take the step into business ownership. With franchising, you have a strong model behind you to help you along the way."

James said building an impactful team is what it takes to lead and grow a brand, a fact that he has is witnessed by watching MOOYAH grow from 15 restaurants to approaching its 100th location  He has even bigger numbers in mind for the years to come, however.

"Throughout my career, I’'e been lucky to learn how to be the president and CEO of my own brand. I've also realized that there are many former athletes, military veterans and others who have dreams of owning their own business one day," James said. "My goal is to reach out to those people and encourage them to join our team. Ultimately, we want to have the best team in place to support our continued growth process. We want to make sure we're all taking that next step forward as a brand — and as a team."