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MOOYAH announces 3-tier expansion plan

April 17, 2013

MOOYAH has announced a three-tiered geographic objective to its next phase of 2013 expansion, including going into international markets for the first time in the company’s history, according to a company press release.

Included in this strategy are Middle East territories, such as Dubai of the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain and Qatar. Development in Canada will start in the eastern portion of the country, with Latin America expansion geared toward Central and South America. Considering the various development timelines currently being detailed, store openings will come at different times through the 2013 and 2014 calendar year, according to the release. The chain hopes to open between four and seven there, however, by the end of the year.

MOOYAH is also opening in Canada, where the burger franchise will begin a rapid country-wide expansion goal to open 50 franchises in the next five years.

In Latin America, the aim is to open the first location in Central America, with Panama and Guatemala as the first markets to receive the MOOYAH experience. The goal is to have some restaurants in the pipeline by the third quarter of 2013. Conversations in these countries have taken place with local groups capable of opening six to 10 stores in a period of five to 10 years.

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