STRATEGIC PARTNERS
August 19, 2013
MOOYAH has an ambitious growth plan for the state of Florida, focusing on Miami/Fort Lauderdale, Tampa, Orlando, West Palm Beach, the Fort Myers/Naples area and Jacksonville markets, said Michael Mabry, director of franchise of MOOYAH Burgers, Fries & Shakes.
"Florida is a prime development market for the MOOYAH brand," Mabry said. "We're looking for like-minded partners with passion for guest service, people, a drive for the industry and our business to join our rapidly expanding franchise system."
MOOYAH is planning to add 12 restaurants in the Miami/Fort Lauderdale area, 12 in Tampa, 11 in Orlando, five in West Palm Beach, three in the Fort Myers/Naples area, as well as five restaurants in Jacksonville. Mabry says the brand's goal is to have qualified franchisees for these markets in development by the end of 2013.
"Paired with our strong North American growth, including our recent 50th restaurant opening milestone in the United States, strong and targeted individual market development in a state is increasingly a large part of our strategic expansion plans," Mabry said.
MOOYAH saw tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and a leader in the growing "better burger" segment of fast casual dining. The brand is currently in 11 states and has nearly doubled the number of restaurants from 25 to 48 in 2012. In 2013, MOOYAH is continuing its expansion, with plans to grow internationally and total nearly 65 restaurants.
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