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Moe's Southwest intros Smokin' Chicken Burrito

Moe's Southwest Grill has debuted its Smokin' Chicken Burrito Bowl, but it’s a limited-time offer.

September 21, 2015

Moe's Southwest Grill has debuted its Smokin' Chicken Burrito Bowl, but it’s a limited-time offer. It includes smoked jalapeno and honey-glazed all-natural chicken with Southwestern rice, black beans, pico de gallo, shredded cheese, sour cream, handcrafted guacamole, according to a company press release.

"The Smokin' Chicken Burrito Bowl is an unexpected twist on our beloved Earmuffs Burrito Bowl and after testing the product in several key markets, the positive consumer feedback for this entrée was off the charts," said Moe's VP of Global Marketing Dominic Losacco. "It's vital for us to continue offering our guests innovative and craveable menu items to enhance their in-restaurant experience and keep them coming back for more."

The national TV campaign for the product launch was directed by world-renowned foodscape artist, Carl Warner, and features a UFO invasion made entirely out of Moe's fresh ingredients. It can be viewed on Moe's YouTube channel here.