Staffing

Moe's promotes VP to CBO

Photo: Moe's

November 14, 2024

GoTo Foods, formerly known as Focus Brands and parent company Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill and Schlotzsky's, appointed Mike Smith as chief brand officer of Moe's Southwest Grill.

Most recently serving as the Moe's Southwest Grill Vice President of Operations, Smith led operational strategy.

"As a leader, it is always a privilege to be able to watch someone grow in their career and promote them into a new role where they can make a significant impact on the business," Shelley Harris, restaurant category president at GoTo Foods, said in a company press release. "Mike excels at operating in a franchisee-first mindset while implementing operational improvements to enhance guest experience and brand performance. By managing the brand with this laser focus on profitable operations, Moe's has unlimited runway as we head into 2025 and beyond."

Before joining Moe's, Smith was COO at Taziki's Mediterranean Cafe, where he helped lead the growth from just over 40 locations in 2016 to over 100 locations.

Founded in 2000 and based in Atlanta, Moe's Southwest Grill has nearly 600 locations.