News

Moe's launches rock star look-alike contest

January 21, 2010

The "MOE" in Moe's Southwest Grill originally stood for "Musicians, Outlaws and Entertainers," and the music and artwork in Moe's restaurants have been a reflection of that persona.

With that in mind, Moe's has launched itsDead Ringers promotion. From now until April 20, Moe's is asking anyone who is a "dead ringer for a dead rocker" to enter the Dead Ringer Contest for a chance to be one of the winners whose portrait will be painted and hung on the walls of Moe's locations nationwide. The first 5,000 legitimate entries will receive $5 in Moe Bucks, the top 100 will receive a Moe's T-shirt and the top 14 will win free Moe's burritos for a year, and may be invited to Atlanta for costumes, make-up and a photo shoot. All of the official rules and details can be found at www.BEaDEADringer.com.

"The viral, interactive attributes and the potential to become a part of the permanent artwork at Moe's makes this promotion exceptionally engaging for our guests," Joel Bulger, vice president of marketing for Moe's, said. "This is great way to encourage our fans to truly become a part of our brand and to use social networking in way that we have never done before."

For those who don't look like a dead musician, guests can visit BEaDEADringer.com and "Rock Your Face." The Web site features a photo uploader that allows visitors to put their faces on those of rock stars from a variety of musical genres and share the images with friends via e-mail and social Web sites.

Moe's also will donate all proceeds of Dead Ringer T-shirts and Moe's guitar picks purchased at BEaDEADringer.com to the VH1 Save the Music Foundation, a non-profit organization whose mission is to restore instrumental music programs in public schools. This is the first of several Moe's programs to benefit the Foundation.