Staffing

Moe's hires Marketing, Operations VPs

April 28, 2022

Moe's Southwest Grill, owned by Focus Brands, has hired two senior leaders: Annica Conrad as VP of Marketing and Mike Smith as VP of Operations.

"Moe's is currently in the middle of a transformation, and we are committed to revitalizing the brand through improved operations and brand positioning in the marketplace," Tory Bartlett, chief brand officer of Moe's Southwest Grill, said in the release. "Annica and Mike have a combined 40+ years of restaurant operations and consumer marketing experience, and with their expertise and leadership, I am confident in the brand's forward momentum."

Conrad joined Moe's from FAT Brands where she most recently served as the CMO of the QSR Division, and Smith served as the COO of Taziki's for the past two years.

In March 2022,Moe's named Bartlett as chief brand officer, a role he previously filled for Schlotzsky's, also owned by Focus Brands.

Founded in 2000 and based in Atlanta, Moe's has over 650 franchised locations across 38 states.