News

Mobile Menchie's self-service fro-yo truck rolls into upstate New York

July 7, 2014

Menchie’s announced this weekend the launch of a mobile, self-service fro-yo food truck. The new truck launched in upstate New York on July 4.

The mobile fro-yo truck will be available for sporting events, office parties, birthday and graduation celebrations, county fairs and private events. Eight flavors and more than 40 toppings are offered on the truck.

“The launch of the Upstate New York mobile frozen yogurt truck is a really exciting opportunity for us,” said Brian Trager, owner of the Colonie Center Menchie’s location, in a company press release. “At Menchie’s, we truly believe in making guests smile and this mobile truck will allow us to serve up yogurt and smiles on the go. It’s clear from Menchie’s continued growth that guests are happy with our product and the Menchie’s experience, so I think the launch of this truck will really show how dedicated we are to bringing a great experience to everyone, no matter where they are.”

The truck is the second such launch for Menchie's. The first mobile unit is based in Houston.