News

Minnesota getting second Schlotzsky's

January 13, 2014

Schlotzsky's today announced the opening of its newest Lotz Better location at 1180 Shingle Creek Crossing in Brooklyn Center, Minn., marking the state's second unit, according to a company press release.

Schlotzsky's will kick off its grand opening Jan. 16 with a day of events, including games, a prize wheel, Schlotzsky's eClub giveaways and more. Plus, Schlotzsky's will reward the first 100 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free The Original (small) sandwich a week for a year.

"With our addictive recipes, upbeat surroundings and funny sayings, we're adding tremendous flavor to the Brooklyn Center fast casual dining scene," said Loren Fliflet, who co-owns the new location with his wife Kathy. "It's hard not to smile when you walk into our bright new restaurant, smell the bread baking and see how much fun we have with 'bun humor.' The local community is in for a real treat."

Built with Schlotzsky's rebranding efforts in mind, the restaurant includes a co-branding deal with Cinnabon and Carvel Ice Cream. In addition, everything from tables and chairs to circular-themed local photography — featuring tongue-in-cheek phrases — is designed to entertain and cater to the guest, according to the release.

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