News

Mimi's launches value offer

October 26, 2011

Mimi's Cafe, a neighborhood bistro inspired by France, has launched a value offer called Mimi's My Way 1-2-3. It allows guests to create their own full-course dinner menu by combining their favorite entree, soup, salad or dessert at a special everyday value.

As part of its "Value Revolution," Mimi's My Way 1-2-3 was created to appeal to guests who would like to dine out more frequently, but given the uncertain economic times, may be less inclined to do so. Guests can choose any entree and make it a two-course meal, featuring its soups or a salad for an additional $2, or a three-course meal, featuring the above plus a Petite Treat dessert for an additional $3.

"Our guests know and love us for a variety of dinner favorites. We also know times are tight and that dining out at dinner has become more challenging in this economy," said Mark Mears, Mimi's president and COO. "While other restaurants lure guests with meal deals that offer only limited selections of appetizers, entrees and dessert combinations, Mimi's My Way 1-2-3 offers ultimate guest flexibility. It is an everyday value which allows guests to be creative when dining out and customize their meal to suit their individual tastes, appetite and budget."

Mimi's Cafe, a French-inspired casual dining restaurant, has 145 locations in 24 states.

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