News

Miami Grill launches next-gen franchise model

Provided

April 23, 2020

Miami Grill, a South Florida-based fast casual brand, has created a next-generation business model in direct response to what the company believes will be an altered business environment in the post-COVID-19 world, The chain had been working on its "Express Double Drive Through" before the pandemic, but has fast-tracked development, Robert Haar, VP of  Franchise Development, said in a company press release.

"We believe this model will be a big part of our future growth and provide an excellent value-investment option that will appeal to a broad base of those seeking a resilient business opportunity," he said.

The business model will maximize all the revenue streams as the traditional model with the additional feature of a double-stack drive-through. It also showcases order-ahead curbside pickup with the Miami Grill app and online ordering, all major third-party delivery platforms, catering via Ezcater, as well as a pickup window for pedestrian traffic. Although it offers a model with a small area for customer ordering and pickup, there is no dining room feature.

The express model features a prefabricated building process and a lower initial investment requirement that provides a faster ROI and construction phase. The units will open in a much shorter period from start to finish and require less capital to complete. 

"Given the smaller footprint and the efficiency and streamlining of the prefabricated building process, this new model will open the investment opportunity at a much lower cost than the traditional model," Haar said. "Premium territories are available throughout Florida and the Southeast."

Miami Grill is headquartered in Boca Raton, Florida.