Operations

Menu innovation fuels Juice It Up's Q1 growth

Provided

April 28, 2022

It's been a good year for Juice It Up, which reported that its Q1 year-over-year same-store sales were up 7%, while total system sales jumped 12.1% compared to 2021. The brand also saw substantial YOY segment growth in its specialty smoothie and bowl categories, which grew in Q1 by 42% and 28%, respectively.

"In addition to the sales growth we experienced in Q1, our early-year menu items devoted to immunity and flavorful health options appealed to guests looking to begin 2022 in the healthiest way possible," Susan Taylor, Juice It Up president and CEO, said in a company press release.

The brand kicked off 2022 with four openings in California in Madera, Colton, Palmdale and Santa Clarita. After signing 11 franchise agreements last year totaling over 20 locations, it expects to open more than 13 units, including several non-traditional units, and a location in Ehrenberg, Arizona, by year's end.

"It is truly amazing to see the great strides Juice It Up has made over the past three years under the leadership of Susan Taylor and the other members of our Franchise Support Center team," Chris Britt, co-chairman and principal owner of Juice It Up, said in the release. "Increasing same-store sales nearly 15% in 2020, 27% in 2021 and now another 7% in Q1 2022 is a remarkable accomplishment."