News

Menchie's takes on China

November 22, 2013

Menchie's, North America's largest self-serve frozen yogurt franchise, continues to grow its international presence, opening its newest location in Guangzhou, China. Located in a prime business area, the Guangzhou store is the frozen yogurt brand's first unit in the country, according to a company press release.

Menchie's master franchisor for China is slated to open 180 Menchie's locations over the next five years. The brand's staple yogurt flavors will be offered in China, as well as country-specific flavors to suit the local palette.

Menchie's currently operates more than 360 stores in 12 countries, including 77 internationally and continues to expand with 400 units in development. In the coming weeks, Menchie's will also open its first locations in Singapore, Saudi Arabia and the Dominican Republic, said Amit Kleinberger, CEO of Menchie's.

"As we continue to expand internationally, we know opening a location in the rapidly developing Chinese market is an important step for our brand," he said. "We look forward to globalizing the frozen yogurt industry with our unique concept and spreading smiles to our international fans."

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