STRATEGIC PARTNERS
October 3, 2013
Menchie's is offering customers collectible, color-changing spoons, featuring all of the brand's Sweet Friends characters. Each spoon changes into one of five colors when dipped in the frozen yogurt. The spoons are part of Menchie's latest campaign, encouraging guests to "discover the magic in their cup," said Karla Bendel, VP of marketing and R&D at Menchie's Group.
"Guests love our spoons, so we are thrilled to release a limited-edition lineup to add to their collection," she said. "We are always working to deliver something fun and unique, to make both new and existing Menchie's fans smile."
During the month of October, guests can also try Menchie's new featured flavor, "It's Pumpkin Time." The latest addition to Menchie's proprietary yogurt line is gluten-free and made with real pumpkin puree. Participating locations will also feature an all-new color-changing topping called "Magic Crystals."
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