News

Menchie's kicks off cow-themed marketing campaign

June 12, 2013

A new Menchie's character spoon has been introduced in celebration of the brand's new campaign, "From Moo to You," which highlights the yogurt-making process, "from cow to cup." The spoon features Mookie, a cow character.

"As the leader in the frozen dessert category, it is important that we continue to educate our guests on the nutritional aspects of the product," said Karla Bendel, vice president of marketing and R&D at Menchie's Group Inc. "The campaign gives guests an inside look into the treatment of our cows, the ingredients we use and the passion that goes into every cup."

Menchie's also is introducing a cow-themed cup, a video showcasing its dairy supply and a new flavor, Peachy Keen. Mookie Spoons are available now.

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